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Case Study

Logo and Hang-Tag 

Client Problem:
Clint*, one of PPI's most creative clients, recently developed a concept for a new furniture line and scheduled a meeting with his buying group to promote the idea. But he only had a week to get a logo designed and mock-ups of hang-tags and other promotional products. Clint knows that image is half the battle in launching a retail product so he called Shauna and Cory in PPI"s Design Department for help.

The PPI Solution:
Shauna and Cory admit they like to have a little more time for designing graphics, but Clint's project excited them so they dove right in. They presented Clint with a sharp logo that they incorporated into his hangtags. Then they even went a step further and photoshopped some of his product designs for the presentation. His team loved the concept and now he's busy on the second phase of the design process.

Menu and Back Lit Sign

Client Problem:
A local fast-food chain with multiple locations requires new menus inside their locations and also in the outside backlit menu. They need professional graphics with menu items listed in a font size and style that's easily read by its customers.

The PPI Solution:
Shauna and Cory understand the difference in ways customers read menus in the restaurant and in the drive-thru, but they also know the menus must have the same style and feel to create a branded look. Using the colors and style of the restaurant, they created menus to meet the unique needs of both menu locations. Their menus are now being used in all four of the company's restaurants.

*Name changed for privacy.