{"id":460,"date":"2025-01-19T17:20:40","date_gmt":"2025-01-19T17:20:40","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=460"},"modified":"2025-02-27T02:55:02","modified_gmt":"2025-02-27T02:55:02","slug":"publish-this-please","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/publish-this-please\/","title":{"rendered":"Publish THIS Please"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Publish THIS Please<\/h2>\n<p><strong>A guide to publishing Manuals, Booklets, Books, Directories, Handbooks, Training Material, Reports, Workbooks, Plan Books, Presentations (any project that you want to stay together in a certain order)<\/strong><\/p>\n<hr \/>\n<h3>The Layout<\/h3>\n<p><img decoding=\"async\" class=\"side-img\" src=\"https:\/\/www.ppims.com\/wp-content\/uploads\/notebook_500.jpg\" \/>As you can imagine, unless you do it every day and have professional layout and design tools at your disposal, the process of preparing a publication for print can be daunting. Consistent margins, pagination, inserting illustrations or photos, designing covers, and then preparing a digital file that accurately reflects your painstaking layout are part of the process.<\/p>\n<p>Detailed layout suggestions are beyond the scope of this article (perhaps a future article) but I do have one note of caution regarding Microsoft Word. Although we often print from Word, you must be aware that Word documents reformat when opened on a different computer. What we print may be different than the layout on your computer.<\/p>\n<hr \/>\n<h3>Printing Decisions<\/h3>\n<p>If you\u2019ve got a manual or booklet project to be printed, you\u2019ll have a few decisions to make:<\/p>\n<ul>\n<li><a href=\"#binding\">How do you want it bound?<\/a><\/li>\n<li><a href=\"#paper\">What kind of paper should you use?<\/a><\/li>\n<li><a href=\"#size\">What size?<\/a><\/li>\n<li><a href=\"#page-count\">How many pages?<\/a><\/li>\n<li><a href=\"#margins\">What are my margins?<\/a><\/li>\n<\/ul>\n<p>We\u2019ll help you come to grips with these decisions. If you have more questions, please don\u2019t hesitate to pick up the phone and call (662-680-4332) one of our experts.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"binding\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><hr \/>\n<h2>Bind It<\/h2>\n<p>When you a need a project professionally bound, you&#8217;ll have to decide exactly what kind of binding you need. Take a look at some of our most common binding options and their best uses.<\/p>\n<p><strong>Saddle Stitched (staples on the spine)<\/strong><br \/>\n<strong>Saddle stitching is the printing term for stapling (usually 2) on the fold, and is one of the least expensive ways to bind a publication.<\/strong><\/p>\n<p>Saddle stitching works well for publications that are 80 pages (depending on paper) and under. As page counts go up, books get thicker, the staples don\u2019t hold as well and the books get too stiff.One of the drawbacks to saddle stitching is that books don\u2019t lay flat.<\/p>\n<p>If your book is to be saddle stitched, page counts have to be in 4 page increments or you\u2019ll have blank pages.<\/p>\n<p><strong>Plasticoil<\/strong><\/p>\n<p>Plasticoil is plastic spiral binding that is one of our favorite options. It gives you a sophisticated look, is available in many colors, books lay flat, it\u2019s durable and relatively inexpensive. We have bound materials up to 2\u201d thick with good results. This is also a very flexible option for<br \/>\nbinding in tabs, pocket folders, CD\/DVD\u2019s, posters, inserts, and other materials.<\/p>\n<p><strong>Wire Binding<\/strong><\/p>\n<p>Wire binding has similar characteristics to Plasticoil and is an attractive binding option.<\/p>\n<p><strong>Hidden Wire Binding<\/strong><\/p>\n<p>Hidden wire binding is more expensive but very classy. It lies flat and is very durable like standard wire binding, but it has a wrap around cover that covers the wire and allows for text on the spine. It makes a nice presentation on a bookshelf.<\/p>\n<p><strong>Corner Staple<\/strong><\/p>\n<p>One staple generally in the top left corner. A budget option for materials that don\u2019t require a \u201cfinished\u201d look. This is particularly useful for a few pages printed on the front side of the paper.<\/p>\n<p><strong>Perfect Binding<\/strong><\/p>\n<p>Pages are glued on the spine and the cover wraps around the binding edge, like a paperback book. Generally used for thicker books (100 or more pages).<\/p>\n<p><strong>Binders<\/strong><\/p>\n<p>For projects that require updating, adding or removing material, binders are a good option. The spine and front of the binders can be customized with inserts and binder pockets can be used for CD\u2019s and other items.<\/p>\n<p>However, if you\u2019re light on storage space, binders are bulky and difficult to store.<\/p>\n<p>To minimize page tear out, consider heavier papers and reinforced holes.<\/p>\n<p><strong>Other Binding Methods<\/strong><\/p>\n<p>In our opinion, GBC and tape binding are not particularly attractive and project a dated image so, although we can produce them, we don\u2019t recommend them.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"paper\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><hr \/>\n<h3>Paper Weight<\/h3>\n<p>A good place to start is intended use. If your project is a throw away intended for one time use, lighter weight (20# bond \/ 50# offset) papers may be fine. Alternatively, heavy use will require heavier papers, minimum 24# bond \/ 60# offset for the text and minimum 65# cover for the cover. Laminated covers are a good option for very heavy use.<\/p>\n<p><strong>Gloss vs Uncoated<\/strong><\/p>\n<p>What is your intended audience or market? Gloss will project an upscale look whereas uncoated can be very nice but generally more utilitarian. Are materials professionally designed? If so, you might want the graphics to \u201cpop\u201d on coated paper. If not, uncoated paper might be the<br \/>\nbetter option. Color graphics and photos will look better on coated papers. Due to cost considerations, most projects are printed on uncoated paper text with a gloss cover.<\/p>\n<p>As a general rule you\u2019ll want to stick to white (possibly off white) paper.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"size\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><hr \/>\n<h2>Size Matters<\/h2>\n<p>Common page sizes for booklets are 8 1\/2 x 11\u00a0 or\u00a0 5 1\/2 x 8 1\/2.\u00a0 These are generally the most economical sizes because they conform to standard paper sizes and standard production methods.<\/p>\n<p>If you expect your booklet to be carried in a shirt or jeans pocket or purse a practical size might be 4\u201dx 8 1\/2\u201d\u00a0 or\u00a0 3 1\/2\u201d x 5 1\/2\u201d. Thicker books (more than 100 pages) tend to be stiff in smaller sizes.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"page-count\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><hr \/>\n<h3>Page Counts<\/h3>\n<p>Page counts can be a source of miscommunication between you and your printer so it is important to have a common understanding. In printing, pages are counted the same way you would count pages in a book. Of course, paper has two sides so each sheet (or leaf) of paper counts as two pages.<\/p>\n<p>The cover is usually counted separately so a booklet that has 64 pages (32 sheets of paper) and a cover on heavier paper is described as 64 pages + cover. If the cover paper is the same as the inside text it is \u201cself-cover\u201d so the book above would be described as 68 pages self-cover.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"margins\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><hr \/>\n<h3>Keep It Inside the Lines<\/h3>\n<p><strong>A note about margins<\/strong><\/p>\n<p>As a general rule margins on the binding edge are greater than margins on the other edges. Don\u2019t forget to allow extra space on the binding edge for hole punching and plasticoil or wire binding.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-460","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publish THIS Please - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/publish-this-please\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publish THIS Please - PPI :: Printing &amp; 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