{"id":554,"date":"2025-01-19T22:43:08","date_gmt":"2025-01-19T22:43:08","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=554"},"modified":"2025-02-27T02:57:27","modified_gmt":"2025-02-27T02:57:27","slug":"three-reasons-to-hire-a-professional-designer","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/three-reasons-to-hire-a-professional-designer\/","title":{"rendered":"Three Reasons to Hire a Professional Designer"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Three Reasons to Hire a Professional Designer<\/h2>\n<p><img decoding=\"async\" class=\"side-img\" src=\"https:\/\/www.ppims.com\/wp-content\/uploads\/Professional-designer-2.jpg\" \/>Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers\u2019 emotions and engaging with them at a deeper level that draws them in. That\u2019s why, even with so much template-based design available these days, professional designers still play an important role in today\u2019s marketing communications.<\/p>\n<p><strong>Here are three areas where professional design can really make a difference.<\/strong><\/p>\n<ol>\n<li><strong>Professional designers know things the average person doesn\u2019t.<\/strong><br \/>\nWant to grab someone\u2019s attention? Use color and graphics! But when you\u2019re creating the pieces yourself, sometimes even the most eye-popping colors just don\u2019t reproduce as you expect. Or when you re-size a picture, it becomes pixelated no matter what you try. What happens if your paper or finishing cost is more than expected or your project is delayed because of design and format considerations that were overlooked upfront? Professional designers do more than place text and images on a page. They take into consideration everything from aesthetics to substrates to prepress, binding, and finishing that the average marketer can\u2019t possibly be expected to know. If you\u2019re doing 1:1 marketing, designers play a key role, as well. This is because variable fields can bring some unexpected surprises in a document layout. For example, if you have 1\u201d maximum available space, that\u2019s no problem if the recipient\u2019s last name is Smith, Walker, or Johnson. But what happens if someone has the last name Salomonowicz or Drozdovandropopozgiopanatzakis? (Yes, these are real last names!) Those and other possibilities have to be planned for upfront.<\/li>\n<li><strong>Your company\u2019s image is affected by the quality of your marketing materials.<\/strong><br \/>\nLike it or not, buyers judge a book by its cover. If your marketing materials look unprofessional \u2014 if your colors are muddy or your hairlines don\u2019t match across the fold \u2014 your company will appear unprofessional, too. When all else is equal between you and your competitor, the company with better designed brochures and marketing materials will get more sales.<\/li>\n<li><strong> Good design accommodates multi-channel.<\/strong><br \/>\nIn today\u2019s competitive, multi-channel marketing environment, you must not only be able to design for print, but for the Web, email, mobile, and more. Each has its own nuances in design, color, and format. Professional designers are expected to be comfortable working in most or all of these formats, and the ability to create consistency across multiple channels is one of the hallmarks of professional design and marketing. If you\u2019re tempted to shave a few dollars off your budget by cutting out a professional designer, think twice. These critical links in your marketing chain bring value far beyond just creating printed (or electronic) documents. They are the creative force behind the professional image of your company, and some things are just worth paying for.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-554","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Reasons to Hire a Professional Designer - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/three-reasons-to-hire-a-professional-designer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Reasons to Hire a Professional Designer - PPI :: Printing &amp; 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