{"id":564,"date":"2025-01-19T23:04:23","date_gmt":"2025-01-19T23:04:23","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=564"},"modified":"2025-02-27T02:57:56","modified_gmt":"2025-02-27T02:57:56","slug":"counteract-commoditization-with-creativity","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/counteract-commoditization-with-creativity\/","title":{"rendered":"Counteract Commoditization with Creativity"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Counteract Commoditization with Creativity<\/h2>\n<p>Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy.<\/p>\n<p>When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic. Instead of receiving generic sales pitches, recipients were invited to log into their own personalized URLs where they could input company-specific data and see estimates on the impact of the technology in their own organizations. Variables included net costs saved, estimated injuries avoided, and estimated lives saved.<\/p>\n<p>By allowing recipients to see how the product directly benefits them (rather than another company or some hypothetical organization), results went through the roof. The marketer\u2019s annual revenues grew from $6 million to $68 million in a span of five years in part due to this dramatic change in marketing strategy.<\/p>\n<p>Marketers are testing elements such as size, shape, substrate, windows, \u201creveals\u201d and fonts to grab attention in other ways, as well. These elements, in themselves, increase response rates, but when paired with relevant personalization, the improvement can be dramatic.<\/p>\n<p>When one financial solutions company wanted to increase participation in its \u201ccompany match\u201d 401(k) programs, for example, it paired its design changes with targeted segmentation (by participation level) and personalized content. Although the number of variables was low, the company saw a 16% boost in participation and a jump of $2 million in new contributions.<\/p>\n<p>If you want results, get creative. Ditch \u201cthe usual\u201d and look for new ways to approach the same material and get recipients to take a fresh look at the value of what you have to offer.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-564","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Counteract Commoditization with Creativity - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/counteract-commoditization-with-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Counteract Commoditization with Creativity - PPI :: Printing &amp; 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