{"id":571,"date":"2025-01-19T23:18:35","date_gmt":"2025-01-19T23:18:35","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=571"},"modified":"2025-02-27T02:59:15","modified_gmt":"2025-02-27T02:59:15","slug":"demystifying-basic-paper-terms","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/demystifying-basic-paper-terms\/","title":{"rendered":"Demystifying Basic Paper Terms"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Printing<\/span><\/p>\n<h2>Demystifying Basic Paper Terms<\/h2>\n<p>There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know.<\/p>\n<p><strong>Basis weight<\/strong> is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size of the uncut sheet supplied to the printer. For example, the basic size of book paper is 25 x 38 inches, and a ream weighing 70 pounds would be 70-lb. book paper. Sometimes metric is used: 70-lb. book paper is equivalent to 104 g\/m2.<\/p>\n<p>Cover, card, and other thick stocks are often specified by <strong>thickness<\/strong>, measured in \u201cpoints.\u201d This is often abbreviated \u201cpt.\u201d\u2014 for example, \u201c8-pt. cover.\u201d One point is 1\/1000th of an inch, so this means that the stock is 0.008 inches thick.<\/p>\n<p><strong>Paper grade<\/strong> refers to the end use of that paper. Bond paper is used for letters and documents, book paper for books, offset for offset printing, and so on. Digital presses generally have their own grades. Thicker grades include cover, bristol, tag, and index.<\/p>\n<p>Paper is often coated during manufacture, which improves the reproduction of fine halftone screens and color fidelity. <strong>C1S<\/strong> means \u201ccoated one-side,\u201d which is useful for labels, packaging, and other materials destined for single-sided printing. <strong>C2S<\/strong> means \u201ccoated two-side\u201d and is preferred for two-sided commercial printing.<\/p>\n<p><strong>Brightness<\/strong> refers to the percentage of light that is reflected from the sheet\u2019s surface. Basic white copy paper has a 92 brightness. Brightness by component wavelength (red, green, or blue) is also determined for papers, as papers can reflect different amounts of certain colors, imparting a color cast to a printed piece if you\u2019re not careful.<\/p>\n<p>Looking to learn more about paper? Just ask!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-571","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demystifying Basic Paper Terms - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/demystifying-basic-paper-terms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demystifying Basic Paper Terms - PPI :: Printing &amp; 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