{"id":573,"date":"2025-01-19T23:20:25","date_gmt":"2025-01-19T23:20:25","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=573"},"modified":"2025-02-27T02:59:22","modified_gmt":"2025-02-27T02:59:22","slug":"smart-tips-to-get-noticed","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/smart-tips-to-get-noticed\/","title":{"rendered":"Smart Tips to Get Noticed!"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Smart Tips to Get Noticed!<\/h2>\n<p>On an almost daily basis, we are presented with sales and marketing materials that are meant to get our attention and prompt us to make a response. How can you stand out in the crowd? There are several easy-to-implement, yet often-overlooked considerations that can greatly improve the effectiveness of your company\u2019s efforts.<\/p>\n<h3>Stand out physically.<\/h3>\n<p>A traditional 8.5 x 11-inch sheet will easily blend into a pile. Consider using different shapes and sizes to make your materials \u201charder to lose\u201d and easier to notice.<\/p>\n<h3>Make \u2018Em POP!<\/h3>\n<p>Various print and finish elements can increase the \u201cvolume\u201d of your message over that of your competitors. We offer a host of options that we are happy to discuss with you.<\/p>\n<h3>Be compelling.<\/h3>\n<p>A common marketing mistake is to focus on the features rather than the benefits. If your materials don\u2019t quickly answer the \u201cwhat\u2019s in it for me\u201d question, there is little chance that the rest of your content will garner attention. Real-life content, such as testimonials and case studies, can help draw a lot of attention.<\/p>\n<h3>Invest in quality.<\/h3>\n<p>If you\u2019re utilizing direct mail to deliver your message, consider a study by G.A Wright Marketing that found that the use of high-quality paper and color applications alone can increase your response rates by nearly 50%. Specifically, the study showed that a four-color promotional mailer printed on a heavy gloss paper stock had more than a 40% higher response rate than an identical three-color version printed on a lighter matte paper stock.<\/p>\n<p>Even the smallest improvements in effectiveness can significantly impact your company\u2019s success. If your materials aren\u2019t delivering their full potential, it might be time to revise them using the ideas above.<\/p>\n<p>Need help? We\u2019re happy to assist in any way we can. If you would like to see these tips in action, check out our case study!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-573","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Tips to Get Noticed! - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/smart-tips-to-get-noticed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Tips to Get Noticed! 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