{"id":580,"date":"2025-01-19T23:23:57","date_gmt":"2025-01-19T23:23:57","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=580"},"modified":"2025-02-27T02:59:29","modified_gmt":"2025-02-27T02:59:29","slug":"what-print-can-learn-from-infographics","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/what-print-can-learn-from-infographics\/","title":{"rendered":"What Print Can Learn From Info-graphics"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>What Print Can Learn From Info-graphics<\/h2>\n<p>Have you noticed? Print design is starting to look more like info-graphics these days\u2014and for good reason. Customers are busy, and when customers are busy, it\u2019s often easier to absorb information in a graphic snapshot than in lengthy text. With an info-graphic, people can skim and absorb the main points in a matter of seconds. You can apply the same benefits to print communications too.<\/p>\n<p>Here are three ideas to help turn your marketing message into a powerful visual:<\/p>\n<h3>Swap text for graphics.<\/h3>\n<p>Often, there are points that can be converted to conceptual images without sacrificing content. Look for data or concepts that are just as easily (or more powerfully) expressed in graphic form. If you need help, tap your designer\u2019s expertise. Even if you can\u2019t see a picture in all of that marketing text, your designer most likely will!<\/p>\n<h3>Tell a story.<\/h3>\n<p>A great info graphic tells a story. Let your print marketing graphics do the same. Even before reading the text, readers will absorb the main points simply by doing a visual scan of the page. When choosing the portions of your text to represent graphically, think about the story you want to tell. People remember stories a lot more easily than they remember numbers.<\/p>\n<h3>Chunk it up!<\/h3>\n<p>Just as there are text elements that can be converted to graphics, text can often be converted into bulleted or numbered lists. Even if your content isn\u2019t already in list form, breaking concepts into chunks can often be done fairly easily. Are there three top points? Five steps to the goal? Chunking up your content gives the customer\u2019s eye something to focus on, makes the content more memorable, and increases retention.<\/p>\n<p>Learning from info-graphics does not mean that all of your print collateral should look like an info graphic, however. Print has the unique ability to convey detailed information that other channels cannot. People trust print, and they will sit down and absorb a marketing brochure, a sales letter, or a newsletter article in a way they will not interact with website content or a blog post. But the info-graphics style has tremendous power for certain types of marketing content too. Think about when adopting an info graphic technique will benefit your marketing message. Then mix and match your design styles to suit your marketing goals.<\/p>\n<p>If you have any questions or need help with your design, give us at call at 662-680-4332. Our designers love a good challenge almost as much as they love helping businesses create the perfect marketing piece.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"706\" height=\"2436\" src=\"https:\/\/www.ppims.com\/wp-content\/uploads\/infographic.jpg\" alt class=\"img-responsive wp-image-53\" srcset=\"https:\/\/www.ppims.com\/wp-content\/uploads\/infographic-200x690.jpg 200w, https:\/\/www.ppims.com\/wp-content\/uploads\/infographic-400x1380.jpg 400w, https:\/\/www.ppims.com\/wp-content\/uploads\/infographic-600x2070.jpg 600w, https:\/\/www.ppims.com\/wp-content\/uploads\/infographic.jpg 706w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-580","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Print Can Learn From Info-graphics - PPI :: Printing &amp; 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