{"id":608,"date":"2025-01-19T23:52:56","date_gmt":"2025-01-19T23:52:56","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=608"},"modified":"2025-02-27T03:00:04","modified_gmt":"2025-02-27T03:00:04","slug":"how-do-you-make-marketing-decisions","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/how-do-you-make-marketing-decisions\/","title":{"rendered":"How Do You Make Marketing Decisions?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>How Do You Make Marketing Decisions?<\/h2>\n<p>How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way to approach your customers and prospects?<\/p>\n<p>According to a study written by The Economist Intelligence Unit and sponsored by Applied Predictive Technologies (\u201cDecisive Action: How Businesses Make Decisions and How They Could Do It Better,\u201d 2014), executives and senior managers use a range of strategies, including decisions related to marketing. Does one of these categories describe you?<\/p>\n<table style=\"background: #fff !important;\" cellspacing=\"0\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"500px\"><strong>Intuitive<\/strong> (\u201cI primarily use my intuition in making decisions\u201d)<\/td>\n<td valign=\"top\" width=\"100px\"><strong>10%<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><strong>Collaborative <\/strong>(\u201cI seek to collaborate on decisions as much possible\u201d)<\/td>\n<td valign=\"top\"><strong>32%<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><strong>Data-Driven<\/strong> (\u201cI collect and analyze data as much as possible before making a decision\u201d)<\/td>\n<td valign=\"top\"><strong>42%<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\"><strong>Empirical <\/strong>(\u201cWhere possible, I develop hypotheses and perform tests before making a decision\u201d)<\/td>\n<td valign=\"top\"><strong>17%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>What\u2019s interesting is that, while the plurality of respondents say they rely on data during the decision-making process, they still highly value their own intuition. Even when data is readily available, 73% say they trust their own intuition. Among the data-driven decision-makers, 68% still agree with that statement.<\/p>\n<p>What do you do when the marketing data contradicts your intuition? Let\u2019s say the data tell you that yellow envelopes are most likely to boost response rates during slow periods, but whenever you\u2019ve mailed using purple envelopes, you feel that you get the best results. What then?<\/p>\n<p>You test it! Create a series of A\/B tests to see what approach is the most effective at reaching your particular audience. In the case of the envelopes, you might find that both the data and your intuition are correct. Certain envelope colors may boost response more at certain times of the year, for example, around certain holidays, or for certain audiences only.<\/p>\n<p>Need help analyzing and testing your data to develop the most effective mailing campaigns?\u00a0 Let us help! That\u2019s what we\u2019re here for.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-608","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Do You Make Marketing Decisions? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/how-do-you-make-marketing-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Make Marketing Decisions? 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