{"id":614,"date":"2025-01-19T23:58:44","date_gmt":"2025-01-19T23:58:44","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=614"},"modified":"2025-02-27T03:00:11","modified_gmt":"2025-02-27T03:00:11","slug":"direct-mail-or-e-mail","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/direct-mail-or-e-mail\/","title":{"rendered":"Direct Mail or E-mail?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Direct Mail or E-mail?<\/h2>\n<p>Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail\u2014and it wins hands down.<\/p>\n<p>According to a study from Epsilon, \u201cThe Formula for Success: Preference and Trust,\u201d more than one-quarter of U.S. consumers (26%) say they find direct mail to be more trustworthy than email. Half (50%) say they give direct mail more attention.<\/p>\n<p>Surprised? You shouldn\u2019t be. Epsilon\u2019s data is consistent with research that has been coming out of the industry for years. Despite direct mail\u2019s reputation for being \u201cold school\u201d or expensive, consumers continue to embrace direct mail. In fact, according to Epsilon\u2019s research, direct mail is consumers\u2019 top choice for receiving brand communications in almost every category, from health to household products and household services, to insurance and financial services, including credit card offers. This preference extends to a surprising demographic: 18\u201334 year olds. Even younger consumers prefer direct mail over email.<\/p>\n<p>Even in this world of electronic communications, Epsilon\u2019s research continues to add to the compelling volume of similar research that comes to similar conclusions. Direct mail has power. Consumers see print as more trustworthy, more compelling, and more reliable than the world of ubiquitous email. Want to increase the power of direct mail even more? There are several steps you can take. First, you can divide your mailings into demographic segments. This enables you to target content to the specific needs and preferences of different customer groups. By increasing the relevance of the message to your recipients, you increase the chances they will respond. Once you\u2019ve done that, you can layer on data-driven personalization (optional) based on what you know about recipients from your database.<\/p>\n<p>Don\u2019t have a database for targeting and personalization? No problem. We can help you purchase high-quality data very cost effectively using any of the major list providers. So want your customers to listen closely? Start with direct mail. Target it. Print it. Send it!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"1548\" src=\"https:\/\/www.ppims.com\/wp-content\/uploads\/infographic2.jpg\" alt class=\"img-responsive wp-image-52\" srcset=\"https:\/\/www.ppims.com\/wp-content\/uploads\/infographic2-200x442.jpg 200w, https:\/\/www.ppims.com\/wp-content\/uploads\/infographic2-400x885.jpg 400w, https:\/\/www.ppims.com\/wp-content\/uploads\/infographic2-600x1327.jpg 600w, https:\/\/www.ppims.com\/wp-content\/uploads\/infographic2.jpg 700w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-614","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Mail or E-mail? 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