{"id":619,"date":"2025-01-20T00:03:26","date_gmt":"2025-01-20T00:03:26","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=619"},"modified":"2025-02-27T03:00:17","modified_gmt":"2025-02-27T03:00:17","slug":"want-a-bigger-marketing-pay-off-try-this","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/want-a-bigger-marketing-pay-off-try-this\/","title":{"rendered":"Want a Bigger Marketing Pay-off? Try This!"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Want a Bigger Marketing Pay-off? Try This!<\/h2>\n<p>Want to boost response rates? Think \u201cmulti-touch, multi-channel.\u201d These campaigns increase awareness and retention and boost response rates, too.<\/p>\n<p>When one manufacturer wanted to introduce a new product, for example, it created a snazzy, four-color mailer addressing recipients by name and encouraging them to log into a personalized URL to sign up for a sweepstakes and learn more about the product.<\/p>\n<p>Knowing that multiple recipients within the same company often received its mailers, the marketer created three versions of this particular mailer, each with different graphics. This way, when employees shared their mailers with others, they would see the variation, discuss it, and create a buzz.<\/p>\n<p>As a reminder to those who had not yet responded, the company sent a personalized follow-up e-mail with the same branding and imagery as the print mailer.<\/p>\n<p>Sales of the product jumped 81% and exceeded sales projections by 13%.<\/p>\n<p>While it might seem that using multiple touches and channels will significantly increase your print and postage costs, this isn\u2019t necessarily the case, especially if you are reducing the size of the mailing to a highly targeted audience or using e-mail or text messaging as the \u201cpump primer\u201d or follow-up vehicle.<\/p>\n<p>Also consider the higher return on investment these programs can provide. You can have a low-cost campaign, but if it returns dismal results, what does it gain you? Conversely, if a multi-touch, multi-channel campaign takes your response rates from 4% to 18%, with a higher donation or per-sale value, what is the value of that? Instead of looking at the upfront cost per piece, focus on ROI.<\/p>\n<p>Need help adding channels to your next campaign? Let us help!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-619","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Want a Bigger Marketing Pay-off? 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