{"id":650,"date":"2025-01-20T00:28:58","date_gmt":"2025-01-20T00:28:58","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=650"},"modified":"2025-02-27T03:03:01","modified_gmt":"2025-02-27T03:03:01","slug":"keep-the-conversation-interesting-5-styles-of-marketing-content","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/keep-the-conversation-interesting-5-styles-of-marketing-content\/","title":{"rendered":"Keep The Conversation Interesting: 5 Styles of Marketing Content"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Keep The Conversation Interesting: 5 Styles of Marketing Content<\/h2>\n<p><img decoding=\"async\" class=\"side-img\" src=\"https:\/\/www.ppims.com\/wp-content\/uploads\/december-email-2.jpg\" \/>Have you ever gotten stuck on a train, an airplane, or a long car ride with someone who is incredibly talkative but also incredibly boring? You might be unable to think anything but, \u201cAre we there yet?\u201d You don\u2019t want this to be the way your customers think about you!<\/p>\n<p>Print marketing doesn\u2019t have to be dull. When developing copy for communications such as postcards, mailers, and customer newsletters, think beyond the product promotion. Mix up the writing style to capture interest and create engagement. Sure, you are trying to sell products and services, but you\u2019re also trying to deepen customer relationships and reinforce brand image.<\/p>\n<p>So break out of the mold when it comes to content. Mix humor, education, shock value, social conscience, and unique content into your print marketing and watch your customer engagement soar.<\/p>\n<h3>5 Styles of Marketing Content You Can Use in Your Promotional Mix:<\/h3>\n<hr \/>\n<h4>Humor<\/h4>\n<p>In addition to breaking up the \u201csame old, same old,\u201d humor increases retention. It\u2019s why brand marketers use it so often. Alka-Seltzer wins smiles with its print ad of a man, bleary-eyed and hair a mess, trying to wash dishes with a kitten instead of a cloth, with the tagline, \u201cHangover is dangerous.\u201d So does Bose with its ad for its noise-reducing headphones, showing a man jamming to tunes as he pulls the oars on a rowboat, blissfully unaware that he\u2019s about to back himself over Niagara Falls.<\/p>\n<hr \/>\n<h4>Truly Unique<\/h4>\n<p>Create content that is truly unique\u2014content readers won\u2019t get anywhere else. Angry Orchard, an adult beverage company, did this when it added QR Codes to its packaging that takes customers to an animated Talking Tree app. There they can select a tree (complete with eyes, nose, and mouth), be asked a question, and after typing in the answers, the tree will speak it back to them in hilarious accents. Each tree represents a different product line, and as customers access the app over and over again, it reinforces brand awareness and exposes them to different products they might not have been previously aware of.<\/p>\n<hr \/>\n<h4>Shock Value<\/h4>\n<p>Shock value can grab attention and increase retention, as well, but it has to be handled carefully. One milk company has gotten some attention for printing the back of its delivery trucks with, \u201cIn case of accident, bring cookies. Lots and lots of cookies.\u201d Not only does shock value capture attention, it\u2019s a great way to get people talking about you.<\/p>\n<hr \/>\n<h4>Social Conscience<\/h4>\n<p>Most consumers want to think of themselves as good neighbors. Content that reflects brand marketers as environmentally sensitive, good global citizens, and concerned about social issues creates positive brand image and brand association.<\/p>\n<hr \/>\n<h4>Educational<\/h4>\n<p>This is straight talk on products and services that most marketers are familiar with. This includes case studies, customer testimonials, and tips and tricks.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-650","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keep The Conversation Interesting: 5 Styles of Marketing Content - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/keep-the-conversation-interesting-5-styles-of-marketing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep The Conversation Interesting: 5 Styles of Marketing Content - PPI :: Printing &amp; 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