{"id":662,"date":"2025-01-20T00:39:53","date_gmt":"2025-01-20T00:39:53","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=662"},"modified":"2025-02-27T03:03:23","modified_gmt":"2025-02-27T03:03:23","slug":"boost-response-rates-by-providing-choices","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/","title":{"rendered":"Boost Response Rates by Providing Choices"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Boost Response Rates by Providing Choices<\/h2>\n<p>Want to boost the results of your next marketing campaign? Give customers a choice in how to respond.<\/p>\n<p>You might be thinking, \u201cWhat do you mean? We provide a phone number or website address. Isn\u2019t that enough?\u201d Not necessarily. Customers have different personalities, different lifestyles, and different preferences. The easier you can make it for them to respond, the more likely they are to do so. How this looks will be different for different people.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>A retiree might not respond to a personalized URL, but might send in a pre-filled tear-out card.<\/li>\n<li>A busy mother might not fill out card but might make a phone call on the way out the door.<\/li>\n<li>Generation Y consumers who might never make a phone call might respond to Facebook invitation.<\/li>\n<li>A traveling executive might not take the time to log into a URL, but might scan a QR Code on his way to the airport.<\/li>\n<li>A 20-something might prefer logging into a personalized URL where she can generate \u201cpersonalized\u201d communication without the pressure of a live person.<\/li>\n<\/ul>\n<p>What are some of the commonly used response mechanisms? Phone (local, 800 numbers), tear-out forms (yes, many people still prefer them), general URLs with online forms and customized landing pages for tracking different campaigns, personalized URLs, QR Codes, social media (Facebook, Twitter), and even SMS text messaging.<\/p>\n<p>Are you giving the response options that they prefer and are most likely to use? If not, talk to us about helping you identify your audience\u2019s communications preferences so you can give them what they want. You might be surprised by how this simple change can boost your response rates.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-662","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Response Rates by Providing Choices - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Response Rates by Providing Choices - PPI :: Printing &amp; Promotional Items :: Tupelo, MS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/\" \/>\n<meta property=\"og:site_name\" content=\"PPI :: Printing &amp; Promotional Items :: Tupelo, MS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/PPI-100076580587725\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T03:03:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/boost-response-rates-by-providing-choices\\\/\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/boost-response-rates-by-providing-choices\\\/\",\"name\":\"Boost Response Rates by Providing Choices - PPI :: Printing &amp; Promotional Items :: Tupelo, MS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#website\"},\"datePublished\":\"2025-01-20T00:39:53+00:00\",\"dateModified\":\"2025-02-27T03:03:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/boost-response-rates-by-providing-choices\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/boost-response-rates-by-providing-choices\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/boost-response-rates-by-providing-choices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Ideas\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Ideas\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Boost Response Rates by Providing Choices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/\",\"name\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ppims.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#organization\",\"name\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/id-ppi-web.png\",\"contentUrl\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/id-ppi-web.png\",\"width\":250,\"height\":150,\"caption\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/p\\\/PPI-100076580587725\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boost Response Rates by Providing Choices - PPI :: Printing &amp; Promotional Items :: Tupelo, MS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/","og_locale":"en_US","og_type":"article","og_title":"Boost Response Rates by Providing Choices - PPI :: Printing &amp; Promotional Items :: Tupelo, MS","og_url":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/","og_site_name":"PPI :: Printing &amp; Promotional Items :: Tupelo, MS","article_publisher":"https:\/\/www.facebook.com\/p\/PPI-100076580587725\/","article_modified_time":"2025-02-27T03:03:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/","url":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/","name":"Boost Response Rates by Providing Choices - PPI :: Printing &amp; Promotional Items :: Tupelo, MS","isPartOf":{"@id":"https:\/\/www.ppims.com\/#website"},"datePublished":"2025-01-20T00:39:53+00:00","dateModified":"2025-02-27T03:03:23+00:00","breadcrumb":{"@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/boost-response-rates-by-providing-choices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ppims.com\/"},{"@type":"ListItem","position":2,"name":"Marketing Ideas","item":"https:\/\/www.ppims.com\/index.php\/ideas\/"},{"@type":"ListItem","position":3,"name":"Marketing Ideas","item":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/"},{"@type":"ListItem","position":4,"name":"Boost Response Rates by Providing Choices"}]},{"@type":"WebSite","@id":"https:\/\/www.ppims.com\/#website","url":"https:\/\/www.ppims.com\/","name":"PPI :: Printing & Promotional Items :: Tupelo, MS","description":"","publisher":{"@id":"https:\/\/www.ppims.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ppims.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ppims.com\/#organization","name":"PPI :: Printing & Promotional Items :: Tupelo, MS","url":"https:\/\/www.ppims.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ppims.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ppims.com\/wp-content\/uploads\/id-ppi-web.png","contentUrl":"https:\/\/www.ppims.com\/wp-content\/uploads\/id-ppi-web.png","width":250,"height":150,"caption":"PPI :: Printing & Promotional Items :: Tupelo, MS"},"image":{"@id":"https:\/\/www.ppims.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/p\/PPI-100076580587725\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":0,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/662\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/421"}],"wp:attachment":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/media?parent=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}