{"id":666,"date":"2025-01-20T02:29:42","date_gmt":"2025-01-20T02:29:42","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=666"},"modified":"2025-02-27T03:03:33","modified_gmt":"2025-02-27T03:03:33","slug":"more-than-the-guy-who-prints-my-stuff","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/more-than-the-guy-who-prints-my-stuff\/","title":{"rendered":"More Than &#8220;The Guy Who Prints My Stuff&#8221;"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>More Than &#8220;The Guy Who Prints My Stuff&#8221;<\/h2>\n<p>Quick! Define commercial printer. \u201cWhat? You mean the guy who prints my stuff?\u201d If that was your answer, maybe it\u2019s time you took another look.<\/p>\n<p>At one time, the printer was the guy with ink under his nails. He wasn\u2019t the idea man. He was the guy who ran the press. He knew paper. He knew ink. He was the one who could take someone else\u2019s idea and get it done. Somewhere along the line, that changed. Over time, print shops became more than just a place to output print.<\/p>\n<h3>At the Center of It All<\/h3>\n<p>Printers have always been at the center of marketing campaigns. They know how to manage color so it outputs best on press. They know what finishing techniques can be produced most cost-effectively for which designs. This is more than someone who puts ink on paper. It\u2019s a consultative partner who can save you time, money, and hassle at the stages before and after the press.<\/p>\n<p>Over the years, this consultative relationship has grown. Printers have improved the cost and quality of their clients\u2019 marketing campaigns simply by offering their expertise.<\/p>\n<p>Now, as part of their growing value proposition, printers have begun adding a wide range of services that transform their customers\u2019 marketing capabilities. First, printers added binding and mailing services. Now they are offering software solutions, print-on-demand, online storefronts (Web-to-print), 1:1 marketing, cross-media, email services, personalized URLs\/general URLs, survey services, database management, and much more.<\/p>\n<p>Printers are no longer just printers. They have integrated into the customer\u2019s business to become part of its marketing department or advertising agency.<\/p>\n<p>So, quick\u2014name three services your printer (whether it\u2019s us or someone else) provides beyond merely putting ink on paper. Can you do it? If not, it\u2019s time to look again.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-666","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More Than &quot;The Guy Who Prints My Stuff&quot; - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/more-than-the-guy-who-prints-my-stuff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Than &quot;The Guy Who Prints My Stuff&quot; 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