{"id":682,"date":"2025-01-20T02:41:10","date_gmt":"2025-01-20T02:41:10","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=682"},"modified":"2025-02-27T03:03:53","modified_gmt":"2025-02-27T03:03:53","slug":"cant-touch-this-5-reasons-online-cant-replace-print","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/","title":{"rendered":"Can’t Touch This: 5 Reasons Online Can’t Replace Print"},"content":{"rendered":"

Marketing Ideas<\/span><\/p>\n

Can’t Touch This: 5 Reasons Online Can’t Replace Print<\/h2>\n

In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what is the enduring allure of print? Let\u2019s look at five reasons print marketing remains the anchor of any great multichannel marketing program.<\/p>\n

1. Print is beautiful.<\/h3>\n

It doesn’t matter how gorgeous your JPGs are, a beautifully printed piece will blow away your screen graphics any time. Print has a richness, depth, and allure that mobile devices and laptops can\u2019t match.<\/p>\n

2. Print communicates beyond the subject line.<\/h3>\n

When you communicate by email, recipients can’t see beyond the subject line unless they open the message. With clear envelopes, windows, and exterior envelope printing, you can communicate a tremendous amount of information in print before recipients even open the envelope.<\/p>\n

3. Print plays well with others.<\/h3>\n

Today’s complex marketing environment often requires multiple touch points. Not everyone will respond to your message through the same channel or at the same time. Print remains a critical channel in the overall mix.<\/p>\n

4. Print influences buying decisions.<\/h3>\n

Marketers once thought that, as e-commerce became mainstream, printed catalogs would fade away. History indicates otherwise. Surveys consistently find that consumers who receive printed catalogs are more likely (in one study, twice as likely) to make online purchases at the retailer\u2019s Web site as those who do not.<\/p>\n

5. Print is credible. Open your e-mail.<\/h3>\n

How much junk email do you receive? Unless it comes from a known brand, people are skeptical of claims made by email alone, and for good reason. Print still carries greater weight and authenticity than digital marketing. Combine that with personalization and you have a communication people feel they can trust.<\/p>\n

Print remains a critical component in today\u2019s fast-paced, \u201cwhat\u2019s in it for me?\u201d world. While e-marketing is a necessary component in our multi-channel marketing environment, print \u2014 particularly 1:1 print \u2014 brings benefits that online channels just can\u2019t touch.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-682","page","type-page","status-publish","hentry"],"yoast_head":"\nCan't Touch This: 5 Reasons Online Can't Replace Print - PPI :: Printing & Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can't Touch This: 5 Reasons Online Can't Replace Print - PPI :: Printing & Promotional Items :: Tupelo, MS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/\" \/>\n<meta property=\"og:site_name\" content=\"PPI :: Printing & Promotional Items :: Tupelo, MS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/PPI-100076580587725\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T03:03:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/cant-touch-this-5-reasons-online-cant-replace-print\\\/\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/cant-touch-this-5-reasons-online-cant-replace-print\\\/\",\"name\":\"Can't Touch This: 5 Reasons Online Can't Replace Print - PPI :: Printing & Promotional Items :: Tupelo, MS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#website\"},\"datePublished\":\"2025-01-20T02:41:10+00:00\",\"dateModified\":\"2025-02-27T03:03:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/cant-touch-this-5-reasons-online-cant-replace-print\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/cant-touch-this-5-reasons-online-cant-replace-print\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/cant-touch-this-5-reasons-online-cant-replace-print\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Ideas\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Ideas\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Can’t Touch This: 5 Reasons Online Can’t Replace Print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/\",\"name\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ppims.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#organization\",\"name\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/id-ppi-web.png\",\"contentUrl\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/id-ppi-web.png\",\"width\":250,\"height\":150,\"caption\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/p\\\/PPI-100076580587725\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can't Touch This: 5 Reasons Online Can't Replace Print - PPI :: Printing & Promotional Items :: Tupelo, MS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/","og_locale":"en_US","og_type":"article","og_title":"Can't Touch This: 5 Reasons Online Can't Replace Print - PPI :: Printing & Promotional Items :: Tupelo, MS","og_url":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/","og_site_name":"PPI :: Printing & Promotional Items :: Tupelo, MS","article_publisher":"https:\/\/www.facebook.com\/p\/PPI-100076580587725\/","article_modified_time":"2025-02-27T03:03:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/","url":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/","name":"Can't Touch This: 5 Reasons Online Can't Replace Print - PPI :: Printing & Promotional Items :: Tupelo, MS","isPartOf":{"@id":"https:\/\/www.ppims.com\/#website"},"datePublished":"2025-01-20T02:41:10+00:00","dateModified":"2025-02-27T03:03:53+00:00","breadcrumb":{"@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/cant-touch-this-5-reasons-online-cant-replace-print\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ppims.com\/"},{"@type":"ListItem","position":2,"name":"Marketing Ideas","item":"https:\/\/www.ppims.com\/index.php\/ideas\/"},{"@type":"ListItem","position":3,"name":"Marketing Ideas","item":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/"},{"@type":"ListItem","position":4,"name":"Can’t Touch This: 5 Reasons Online Can’t Replace Print"}]},{"@type":"WebSite","@id":"https:\/\/www.ppims.com\/#website","url":"https:\/\/www.ppims.com\/","name":"PPI :: Printing & Promotional Items :: Tupelo, MS","description":"","publisher":{"@id":"https:\/\/www.ppims.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ppims.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ppims.com\/#organization","name":"PPI :: Printing & Promotional Items :: Tupelo, MS","url":"https:\/\/www.ppims.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ppims.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ppims.com\/wp-content\/uploads\/id-ppi-web.png","contentUrl":"https:\/\/www.ppims.com\/wp-content\/uploads\/id-ppi-web.png","width":250,"height":150,"caption":"PPI :: Printing & Promotional Items :: Tupelo, MS"},"image":{"@id":"https:\/\/www.ppims.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/p\/PPI-100076580587725\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":0,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/682\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/421"}],"wp:attachment":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/media?parent=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}