{"id":684,"date":"2025-01-20T02:43:18","date_gmt":"2025-01-20T02:43:18","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=684"},"modified":"2025-02-27T03:03:59","modified_gmt":"2025-02-27T03:03:59","slug":"3-ways-to-use-psychology-to-boost-results-today","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/3-ways-to-use-psychology-to-boost-results-today\/","title":{"rendered":"3 Ways to Use Psychology to Boost Results Today"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>3 Ways to Use Psychology to Boost Results Today<\/h2>\n<p>Studies have shown that simple techniques related to human behavior can boost the results of marketing campaigns significantly. Here are three techniques that are particularly simple and easy to implement.<\/p>\n<h3>1. Set minimums.<\/h3>\n<p>Set a minimum purchase or, if you\u2019re fundraising, a minimum donation. In research done for the American Cancer Society, Robert Cialdini found that, by adding a minimum to the call to action increased donations by 78%.<\/p>\n<h3>2. Use the power of labels.<\/h3>\n<p>People tend to be become who they are labeled to be. If you label someone a \u201cpower donor,\u201dor if you\u2019re a bakery, a \u201cstrudel lover,\u201d for example, recipients tend to see themselves this way and act accordingly. This is supported by a behavioral study examining voting patterns. Researchers found that people randomly labeled as \u201cpolitically active\u201d were 15% more likely to vote.<\/p>\n<h3>3. Make it urgent.<\/h3>\n<p>It\u2019s easy to delay making a purchase, so reduce attrition by adding deadlines to motivate your audience to action. \u201cThree days only!\u201d is more powerful than \u201cAct now!\u201d<\/p>\n<p>It might be hard to comprehend how such simple wording changes could pay such huge dividends, but repeatedly, the studies show that they do.<\/p>\n<p>Want to prove it for yourself? Contact us and let us help you transforming your marketing using these simple behavioral techniques.<\/p>\n<h5>Based on data drawn from \u201c10 Ways to Increase Conversions Using Psychology [Infographic]\u201d from HelpScout.<\/h5>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-684","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Ways to Use Psychology to Boost Results Today - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/3-ways-to-use-psychology-to-boost-results-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Use Psychology to Boost Results Today - PPI :: Printing &amp; 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