{"id":688,"date":"2025-01-20T02:45:38","date_gmt":"2025-01-20T02:45:38","guid":{"rendered":"https:\/\/www.ppims.com\/?page_id=688"},"modified":"2025-02-27T03:04:07","modified_gmt":"2025-02-27T03:04:07","slug":"color-who-decides-whats-hot","status":"publish","type":"page","link":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/","title":{"rendered":"Color: Who Decides What&#8217;s Hot?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span class=\"case-study\">Marketing Ideas<\/span><\/p>\n<h2>Color: Who Decides What&#8217;s Hot?<\/h2>\n<p><img decoding=\"async\" class=\"side-img\" style=\"max-width: 325px; border: 0px !important;\" src=\"https:\/\/www.ppims.com\/wp-content\/uploads\/Color-Title.jpg\" \/>Every year, color experts release their picks for \u201ccolors of the year.\u201d These are the colors that influence designers and marketers around the world and ultimately end up in your marketing collateral, direct mail, posters, packaging, and displays. But why do color trends change over time? What are the trends we can look forward to this year?<\/p>\n<p>According to Jack Bredenfoerder, director of BV Color Strategy and past president of the Color Marketing Group, there are five factors impacting the use of color in any design project:<\/p>\n<h3>1) Color physics<\/h3>\n<p>Color physics refers to the interaction of the object, the light source, and the observer. The same color appears different to the eye based on lighting conditions. \u201cFor example, if you have a color that will be viewed on outdoor signage and inside a restaurant under candlelight, you may want to increase the saturation of the color to be viewed under candlelight,\u201d says Bredenfoerder.<\/p>\n<h3>2) Color and culture<\/h3>\n<p>Design trends are influenced by the culture around us, including colors of state, colors of religion, color conventions, and colors of groups (sports teams, corporations, organizations, schools). For example, the design palettes of Philadelphia are as influenced by the richness of its historic architecture as they are by the Philadelphia Eagles\u2019 green jerseys.<\/p>\n<h3>3) Color psychology<\/h3>\n<p>Not everyone agrees on the emotions or meaning that colors evoke, and there are many philosophies to choose from. Regardless of where you stand, Bredenfoerder notes that context is still critical to interpretation. For example, red can be loving and sexy, but it can also evoke carnage, danger, and feelings of alert.<\/p>\n<h3>4) Color influence and forecasting<\/h3>\n<p>Unlike color forecasts, which are static, color forecasting is an active, ongoing creative process that incorporates larger influences such as politics, medicine, and culture. Several years ago, when the political environment started to heat up and social issues sparked tremendous polarization in the public sphere, Bredenfoerder says, the colors went angry. \u201cThey were aggressive and bold as everyone jockeyed to be heard,\u201d he says. As the years have worn on, however, people have grown weary of the shouting, and there is a hunger to work things out again. Today, the color forecasts are reflecting warmer, richer colors.<\/p>\n<h3>5) Color fads, trends, and cycles<\/h3>\n<p>There will always be color fads, trends, and cycles. Lady Gaga\u2019s yellow hair sparked great interest in yellow for a short time. Others, such as the bright green used to denote environmental sensitivity, is a longer term trend. To anticipate emerging trends, Bredenfoerder suggests watching the New York runways and the Hollywood red carpet, since fashion designers are often harbingers of the trends that eventually reach the world of print and digital design.<\/p>\n<p>\u201cToday, colors are more nature-inspired, luscious, and comforting. It is no coincidence that Pantone\u2019s color of the year is marsala, which is a wine color.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-688","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Color: Who Decides What&#039;s Hot? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color: Who Decides What&#039;s Hot? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/\" \/>\n<meta property=\"og:site_name\" content=\"PPI :: Printing &amp; Promotional Items :: Tupelo, MS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/PPI-100076580587725\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T03:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ppims.com\/wp-content\/uploads\/Color-Title.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/\",\"name\":\"Color: Who Decides What's Hot? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/Color-Title.jpg\",\"datePublished\":\"2025-01-20T02:45:38+00:00\",\"dateModified\":\"2025-02-27T03:04:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/Color-Title.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/Color-Title.jpg\",\"width\":1725,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/color-who-decides-whats-hot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Ideas\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Ideas\",\"item\":\"https:\\\/\\\/www.ppims.com\\\/index.php\\\/ideas\\\/marketing-ideas-2\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Color: Who Decides What&#8217;s Hot?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/\",\"name\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ppims.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#organization\",\"name\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/id-ppi-web.png\",\"contentUrl\":\"https:\\\/\\\/www.ppims.com\\\/wp-content\\\/uploads\\\/id-ppi-web.png\",\"width\":250,\"height\":150,\"caption\":\"PPI :: Printing & Promotional Items :: Tupelo, MS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ppims.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/p\\\/PPI-100076580587725\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Color: Who Decides What's Hot? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/","og_locale":"en_US","og_type":"article","og_title":"Color: Who Decides What's Hot? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS","og_url":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/","og_site_name":"PPI :: Printing &amp; Promotional Items :: Tupelo, MS","article_publisher":"https:\/\/www.facebook.com\/p\/PPI-100076580587725\/","article_modified_time":"2025-02-27T03:04:07+00:00","og_image":[{"url":"https:\/\/www.ppims.com\/wp-content\/uploads\/Color-Title.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/","url":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/","name":"Color: Who Decides What's Hot? - PPI :: Printing &amp; Promotional Items :: Tupelo, MS","isPartOf":{"@id":"https:\/\/www.ppims.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/#primaryimage"},"image":{"@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ppims.com\/wp-content\/uploads\/Color-Title.jpg","datePublished":"2025-01-20T02:45:38+00:00","dateModified":"2025-02-27T03:04:07+00:00","breadcrumb":{"@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/#primaryimage","url":"https:\/\/www.ppims.com\/wp-content\/uploads\/Color-Title.jpg","contentUrl":"https:\/\/www.ppims.com\/wp-content\/uploads\/Color-Title.jpg","width":1725,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/color-who-decides-whats-hot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ppims.com\/"},{"@type":"ListItem","position":2,"name":"Marketing Ideas","item":"https:\/\/www.ppims.com\/index.php\/ideas\/"},{"@type":"ListItem","position":3,"name":"Marketing Ideas","item":"https:\/\/www.ppims.com\/index.php\/ideas\/marketing-ideas-2\/"},{"@type":"ListItem","position":4,"name":"Color: Who Decides What&#8217;s Hot?"}]},{"@type":"WebSite","@id":"https:\/\/www.ppims.com\/#website","url":"https:\/\/www.ppims.com\/","name":"PPI :: Printing & Promotional Items :: Tupelo, MS","description":"","publisher":{"@id":"https:\/\/www.ppims.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ppims.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ppims.com\/#organization","name":"PPI :: Printing & Promotional Items :: Tupelo, MS","url":"https:\/\/www.ppims.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ppims.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ppims.com\/wp-content\/uploads\/id-ppi-web.png","contentUrl":"https:\/\/www.ppims.com\/wp-content\/uploads\/id-ppi-web.png","width":250,"height":150,"caption":"PPI :: Printing & Promotional Items :: Tupelo, MS"},"image":{"@id":"https:\/\/www.ppims.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/p\/PPI-100076580587725\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":0,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/688\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/pages\/421"}],"wp:attachment":[{"href":"https:\/\/www.ppims.com\/index.php\/wp-json\/wp\/v2\/media?parent=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}